Namibia Breweries Limited (NBL) has once again demonstrated its unwavering commitment to Namibian rugby, despite the sport's recent struggles. The company's decision to sponsor the Namibian Rugby Union (NRU) with a substantial N$2-million investment is a testament to their belief in the sport's potential and its ability to unite the nation.
In a year marked by disappointment, with the senior national side missing out on the Rugby World Cup for the first time in 26 years and the under-20 team falling short in the u20 Barthes Trophy, NBL's support is a beacon of hope. NBL's Managing Director, Waldemar von Lieres, emphasizes the importance of long-term commitment, stating that their support is not contingent on short-term success.
"Our support hasn't changed because it has always been easy, but because we believe in what this game gives the country," von Lieres said. "We've supported the sport through different chapters, from moments of national pride to domestic development, and now a period of rebuilding. Our aim remains to back a sport that brings Namibians together and inspires young people."
The sponsorship is a strategic move, recognizing the loyalty of NBL's customers and consumers. Von Lieres highlights the symbiotic relationship between the company and the sport, stating that NBL's success is built by Namibians who fill the stands and make the company what it is. This support is not seen as charity but as a way to give back to the community that makes NBL possible.
NBL's confidence in the NRU's leadership and direction is evident. The 2026 calendar, according to von Lieres, presents a unique opportunity to strengthen structures and develop talent. The focus is on building a squad capable of competing on the global stage, with the ultimate goal of 2031 in mind.
"We're calling on the NRU to use this period to strengthen structures, develop talent, and build a squad capable of standing on rugby's biggest stage again," von Lieres challenged. "Our commitment to Namibian rugby is a long-term one, and we hope to walk that road alongside the NRU."
The NRU's Chief Executive, John Heynes, expressed gratitude for NBL's support, highlighting the team's preparation for an important international program. The upcoming fixtures and the return of the Sevens program to international competition will provide opportunities for growth and development for Namibian players.
Despite the recent setbacks, NBL's sponsorship and belief in the sport's future are a powerful reminder of rugby's ability to inspire and unite. As the sport continues to rebuild, NBL's support is a crucial pillar in the foundation of Namibian rugby's resurgence.
